I Am George

ART DIRECTION / POINT OF SALE / PRINT / DIGITAL

We were tasked by I Am George to create a promotional campaign off the back of the previous year’s successful partnership with Triumph. We took inspiration from founder George Wyndham’s pioneering spirit and the challenges he faced, and arrived at a bold new visual direction that challenged perspective and used bright colour blocking to stand out on shelf. The rollout included a full point of sale suite, a trade presenter and even a custom designed Triumph motorcycle. 

Our visual direction was flexible enough to run across multiple retailers who offered different promotions in-store. The bold geometric lines provide a distorted sense of perspective abstract enough to allow the hero graphic to live within the space created. I Am George was able to disrupt the wine category space with these unique visuals and offers.